Lobbying for Fair Funding Reform:

• Advocate for sustainable funding model to address growing demand for social care services.

• Unite leaders in the sector to influence policy and recognise the value of social care.

Inspiring Widespread Adoption of Technology:

• Invest in IT systems, training, and support for staff to overcome resistance to technology adoption.

• Promote technology as a user-friendly care enabler of efficient, personalised care.

Driving Cultural Shifts:

• Professionalise careers in social care and provide opportunities for career progression and professional development.

• Challenge stereotypes and misconceptions surrounding working in social care and promote its value and positive impact.

• Celebrate and value social care to create a culture where it's seen as an essential part of society.