In a challenging market, a strong online reputation is key to attracting residents and building trust. This session, hosted by VP and General Manager at Birdeye, explores how care homes can effectively manage and elevate their online presence to attract families, build trust, grow sustainably, and use feedback to drive continuous improvement. We’ll dive into the core pillars of a strong digital reputation—starting with the basics of discoverability, then moving into the power of shaping public perception. Learn how actively managing your digital footprint not only builds trust with potential residents and families but also provides invaluable insights to help improve your service.