Care technology has long been something people endure, not embrace—cold, clinical, and a constant reminder of decline. But science proves that ugliness harms, while beauty heals—reducing stress, improving recovery, and restoring dignity.

At Nobi, Roeland Pelgrims is proving that design isn’t just about aesthetics—it’s about better care. In this talk, he reveals how beautiful, intuitive technology drives adoption, removes stigma, and transforms care environments into places that inspire life.