Speakers

Alex Potter is the Chief Product Officer at Person Centred Software, where he leads the development of digital solutions that enhance the quality of care and operational efficiency in care homes. With over 25 years of experience in healthcare and pharmacy, he has a deep understanding of the challenges facing the sector and a passion for leveraging technology to improve health outcomes. Early in his career, Alex served as the COO of a pharmacy company specialising in care home services and later as the Digital Director at Phoenix UK where he spearheaded the creation of a customer-facing app integrated with an automated pharmacy at the backend. At Person Centred Software, he is driving the company’s Intelligent Care strategy which aims to harness data across multiple care systems to enable predictive insights, streamline workflows and support proactive care planning